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Our Vehicle
Wrap Design Process
We Are Focused on
Efficiency
“If You Fail to Plan,
You Are Planning to Fail”
— Benjamin Franklin
We're busy, no time to fool around type of people. We make a plan and we follow it. Thats how you accomplish tasks, big or small, and make a difference.
Our Vehicle Wrap Design Process
If you think "Oh its just some stickers on a van" you're at the wrong place! Take a look at what we have to offer...
We like to make things easy...
Free Consultation
Research & Strategy
DESIGN
Implementation
Lets dive deeper into each step!
1
FREE CONSULTATION
It all starts off with us meeting, whether it be face to face, through a Zoom Call, or while horseback riding in Iceland (this rarely happens so chill!).
We will not engage in any business relationships if we don't truly feel like we have something to offer.
During our meeting, we will ask a lot of questions. How old is your business? Do you even have a business yet? Your points of interest, what your concerns are, your goals, your dreams. Tell us the problems you're facing. You can honestly say 'Hey I have no idea what to do but I have this cool idea, where do I go from here?' and we can work with that.
We explain rough budgets and discuss what happens moving forward because all projects are going to be different.
2
RESEARCH & STRATEGY
Embarking on the design of a vehicle wrap for a brand requires a meticulous discovery and research process, one that is foundational to crafting a design that not only stands out but also aligns seamlessly with the client's vision and representation of the business.
This journey typically commences with a comprehensive analysis of the competitive landscape, both locally and nationally. This crucial step involves a deep dive into what's working for competitors and what isn't, juxtaposed against the client's unique brand perspective and requirements.
Central to this process is the creation of a mood board—a curated collage of images, text, and samples that visually represent the desired style and essence, which acts as a visual guide and inspiration source. This mood board, enriched with insights from the competitive analysis, enables us to synthesize a design that resonates with the target audience while ensuring the client’s brand ethos is vividly and effectively communicated and we use this on the next step.
3
DESIGN
In the creative process, where our focus is on materializing the agreed vision into tangible designs. Typically, we commence by developing 1-2 rough drafts, focusing initially on one side of the vehicle. This step is crucial as it provides a visual direction and foundation for the entire project.
The creation of these drafts usually spans 1-3 days. We are committed to efficiency, striving to deliver these initial concepts swiftly, without compromising on creativity or quality. It's important to note, however, that the nature of creative work can be variable; certain projects may demand more time due to their complexity or specificity.
Upon presenting the rough drafts, we actively seek client feedback. If a draft is approved, we proceed with crafting a complete design for the entire vehicle. Should revisions be necessary, we address them promptly and resubmit the updated design for review. We emphasize speed in this process, understanding that the quicker we iterate, the faster we can finalize the design.
Once the design gains the client’s approval, we take an extra step for quality assurance: printing a 24"x12" artwork proof on the same material used for the job. This proof is vital for an in-person review by the client, ensuring that the colors and details are exactly as intended. This step underscores our commitment to delivering a product that is not just visually stunning but also precisely what the client .
What if you don’t like the designs we present? Well we start over.
5
IMPLEMENTATION
Upon finalizing the design, we progress to the scheduling phase, which is crucial in materializing the approved concept into a tangible, high-quality vehicle wrap. This phase is marked by clear communication and precise planning.
Firstly, we inform the client about the arrival of the materials necessary for their specific design. These materials are central to producing the printed wrap, and their timely arrival is crucial for adhering to the project timeline. Once we have these materials, we can confidently schedule the production of the printed product.
The installation scheduling is then discussed in detail. Typically, we ask clients to leave their vehicle with us on a Monday morning, aiming to return the fully wrapped vehicle by Friday evening. This timeline allows for a thorough and meticulous installation process, ensuring the highest quality of work.
However, it's important to note that each project is unique, and the time required can vary significantly. Some wraps are less complex and may only need a few hours for installation. Others, particularly those involving intricate designs, multiple layers, removal of previous wraps, and extensive cleaning, may require more time. We assess each project individually to provide a realistic estimate that aligns with the complexity of the job.
We are committed to accommodating our clients' deadlines as much as humanly possible. Our team works diligently to ensure that we meet these timelines, understanding the importance of deadlines in our clients’ schedules. By balancing efficiency with meticulous attention to detail, we strive to deliver exceptional results within the agreed timeframe
DELIVERABLES
Artwork Ownership: Once the design portion is fully paid for, clients gain full ownership of all artwork to use as they please where they please.
Brand Guideline: We include a Brand Guideline with the artwork explaining how the artwork should be used and presented.
Client Portal: Clients have 24/7 access to their artwork through a private client portal, maintained for the long-term duration of our business.
Quality Warranty: We offer a comprehensive warranty on all our work, underscoring our commitment to quality and client satisfaction.
Long-Term Partnership: This is NOT a one-night stand! We aim to be the preferred choice for any of your future marketing and creative needs, building lasting relationships based on the quality of our service and results.
PICKUP & DELIVERY
When it comes to the delivery and pickup of vehicles for wrap installation, our process is designed to be as convenient and secure as possible for our clients.
Preferably, we encourage clients to deliver their vehicles directly to our facility. This approach allows them to see our operations and provides an opportunity for any last-minute discussions or clarifications. Our facility is equipped with 24/7 recorded video surveillance, ensuring the utmost security for the vehicles in our care. For those clients who choose to drop off their vehicles outside of business hours, we have a secure keybox system. This allows for a safe and convenient way to leave the vehicle keys.
In instances where vehicle pickup is necessary, we offer a solution that maintains security and convenience. We utilize secure lock boxes for vehicle keys. These boxes are accessible with unique codes, which are provided exclusively to our clients. This system ensures that even if we are unable to be present at the time of pickup, our clients can securely access their vehicles without any hassle.
Our focus is on providing a seamless experience for our clients, from the initial design phase to the final delivery of their wrapped vehicle. The safety and security of their vehicles during this process are of paramount importance to us, and we take every precaution to ensure that their trust in our services is well-placed.
Lets
GET STARTED!
NOW LETS GET THE
CONVERSATION STARTED
COMPANIES WE'VE WORKED WITH
STATISTICALLY WRAPS ARE A NO BRAINER
Consider these impressive vehicle wrap statistics from the Outdoor Advertising Association of America (OAAA):
- A vehicle driven only 15,000 miles per year will pass 9,000,000 other vehicles.
- 8% of Americans indicated they notice media targeting vehicle drivers and passengers
- 96% of Americans traveled in a vehicle as either a driver of passenger in the past week
- 29% said outdoor advertising caused them to visit a retail store within a week of seeing the ad.
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Vehicle wraps give you between 30,000-70,000 “ad impressions” (number of people who potentially see your ad) per day
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Vehicle graphics increase brand recognition more than other modes of advertising
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Vehicle ads bring your message to the consumer
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80% of consumers could recall relevant details about a vehicle wrap after seeing it only once, and 91% of consumers could recall significant detail when the vehicle wrap was seen a few times per week over the course of a daily commute
We Do It All
FULL SERVICE
DESIGN
Professional Graphic Design
Collectively over 30 years of graphic design and vehicle wrap design talent all in-house. From designing logos to full-blown marketing campaigns we can do it all!
Large Format Printing
All of our wraps are printed in house to ensure the best quality and quickest production.
INSTALL
Certified Installations
All of our wraps are professionally installed by certified installers to ensure the longest lifespan on your wrap!
WAIT IS THIS CHEAPER THAN OTHER FORMS OF ADVERTISING?
3M, the largest maker of vehicle wrap and graphics films, conducted an independent, 3-month, San Francisco study on vehicle wrap cost/impression — comparing wrap graphic costs to the cost of traditional forms of advertising. Here’s what they found.
| Advertising Medium | Cost Per Thousand Impressions (CPM) |
|---|---|
| TV | $23.70 |
| Magazines | $21.46 |
| Newspaper | $19.70 |
| Radio | $7.75 |
| Outdoor (billboards) | $3.56 |
| Fleet vehicle wrap graphics | $.48 |
If we couple the OAAA impression numbers with 3M’s cost per thousand impressions calculation, it becomes even more obvious why this is an advertising no-brainer for companies that drive frequently in the community they serve. 1,000,000 vehicle wrap impressions will cost you a mere $480. In a magazine, 1,000,000 impressions will cost you $21,460, and you can’t drive your magazine to pick up the kids or haul topsoil. Nuff said. Vehicle wrap stats…we give…you win.
WE HAVE PROVEN RESULTS
Sarah Kearney2023-11-20I cannot say enough good things about Focus Wrap Co. They are amazing to work with. They did a great job figuring out our branding and were incredibly flexible as we created the right look for us. They kept our budget in mind and created a cost effective solution for our marketing. Their product is top of the line. I am so happy we went with Focus Wrap Company!Chris Janson2023-11-04Wrapped a trailer for my business. From design to execution, the process was flawless!Catherine Freas2023-10-03Jason was wonderful to work with!! He did a phenomenal job on our truck decals & had it done in one day just like he said. I would highly recommend this company! TimShannon Carey-Spier2023-08-21After getting an outrageous quote and little customer service at another shop I started calling around and couldn't be happier that I found Focus Wrap. My car looks amazing and the service was top quality.Porus Mir2023-06-20If you want a wrap done in NJ PA area - this is your shop. Jace and his team are amazing. Professional work done, no bs, no need to worry about being scammed with high prices. I’m truly happy I found these guys to do my chrome delete. Jace is an A class person. Don’t waste your money and time, this is your one stop shop for your wrap needs. Jace is an amazing guy and his work and ethics speak for themselves. Thank you Jace, grateful for your honesty and work.Denise McNulty2023-06-20Amazing customer service! Did a great job on my Jeep. I will be coming back again.The Alpine Element2023-06-05Focus Wrap Company did a PHENOMENAL job on my Porsche 911. I seriously can’t thank Focus Wrap company enough. The attention to detail, precision, and care for my car is hard to come by these days unfortunately with the way most businesses are run. Not to mention his pricing is extremely reasonable, for the quality he provides. Attached are photos of my car he did.Nick Robino2023-05-29Really impressed! Super professional job on my car and Jace helped me with the whole process. Thank youWei Natalie2023-05-13I chose this company because it has 5 stars and close to my house. He's responsible and not afraid to take care of any problems. My car looks amazing now when I always want a Barbie car. It's a cream 2008 convertible beetle and today I've a new Barbie car!!! My friends all said it's so cute and I'll be posting on Facebook Beetle group too when this color is rare.Basil Dicerbo2023-05-05Phenomenal company. Wrapped my business trailer and did an amazing job. Highly recommend.
FOCUS On The Details
"I LOVE WORKING TOGETHER WITH BUSINESSES, HELPING THEM GROW!"
JACE WADE
OWNER & CREATIVE DIRECTOR
NOT ALL WRAPS ARE EQUAL
Just like other businesses, there's probably a "local guy" who "does wraps" near you. He might be okay at it.
The difference between us and THAT guy is we know that not all wraps are created equal! Just throwing a magnet on your truck is not the same as having a professionally designed wrap.
If you're going to do something, do it right and do it once!
Here's an example of a bad wrap we replaced on a customer's vehicle with a more refined, professional version.
What a Bad Wrap Looks like!
What a GOOD Wrap Looks like!
This a perfect example of how one idea can be done well and BAD. Both of these wraps are similar but one looks like it was designed in the 1600s while the other is more refined, professional, and draws customers in.
Which Company Would You Trust? The guy who show up with the poorly executed vehicle lettering? or the one who invested in his business?
Poorly executed vehicle lettering, not even a wrap!
Well executed vehicle wrap we designed and installed with a professional logo, mascot, and company branding!
CERTIFIED INSTALLERS. PROFESSIONAL INSTALLATION
Focus Wrap Companies installers are all profesionally trained and certified to ensure your new wrap lasts its entire lifespan with no issues. We pride ourselves in having a clean facility with the best tools to make installation quick and painless.
WE MAKE IT EASY
Our strategies are quick, easy and to the point!
CONTACT US
Before your competitors get the upper hand!
Monday - Friday: 09:00 AM - 05:00 PM