MARKETING RESEARCH & STRATEGY
Whether you're a budding startup or an established company, our team works hand-in-hand with yours to fuel your brand,
attract customers to your website, and supercharge your profits.
At our core, we excel in delivering solutions that empower small businesses to make a grand impact with their narratives. We take your brand far and wide, establishing its presence across the digital landscape, social media platforms, mobile devices, and even on your fleet vehicles through our vehicle advertising services.
Our expertise crafts a distinct and robust identity for your business, ensuring that your audience recognizes who you are, comprehends your offerings, and recognizes the positive impact you can have on their lives.
Our team of marketing and creative experts work with you to discuss your goals and develop a clear strategy to build your business into a brand that people recognize and want to do business with!
WHAT IS A MARKETING STRATEGY ANYWAY?
A marketing strategy refers to a comprehensive plan or approach designed to achieve specific marketing objectives and goals. It outlines the overall direction and tactics that a business or organization will employ to promote its products or services, target specific audiences, and ultimately drive sales and revenue. A well-developed marketing strategy typically involves market research, target audience identification, positioning, competitive analysis, branding, messaging, and the selection of appropriate marketing channels and tactics. It serves as a roadmap that guides the marketing efforts and ensures alignment with the overall business objectives.
GETTING STARTED
Like a marketing plan, your marketing strategy should cover the five “Ps” of marketing:
- Product – What you’re trying to sell
- Price – Profit margins, marketing budget, etc.
- Place – What channels or platforms will you use? (For example, will you be advertising on social media, utilizing email marketing, or going offline?) Consider where your customers already spend their time for the optimal marketing locations.
- Promotion – What are you trying to achieve? (Are you hoping to build your social media presence, increase brand perception, promote a new product, or something else?)
- People – Who is your target audience? What drives them?
Once these questions are answered and defined we can begin forming your strategy. Because every business may be different, some may need to focus on social media, while some may need to focus direct to businesses.
TYPES OF STRATEGIES
- Social Media Marketing Strategy
- Email Markeitng Strategy
- Inbound Marketing Strategy
- Content Marketing Strategy
- Editorial Strategy
- Marketing Communications Strategy
- Digital marketing Strategy
- Public Relations Strategy
- SEO Strategy
Before we confuse you lets get a conversation started so we can tell you what will work best from the experience our team has gained over the past decade!
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CONVERSATION STARTED
NOW LETS DIVE IN!
1. Social media Marketing Strategy
2. Email Marketing Strategy
Anyone who’s ever told you “email is dead” is dead wrong. Capturing your customers’ emails and browsers should be an essential part of your marketing strategy and is an excellent way to continue a conversation with people who have expressed interest in your brand.
There are loads of email marketing tools available to help you in this area. However, you still need an effective email marketing strategy to produce consistent, compelling emails that convert readers into buyers.
3. Inbound Marketing Strategy
An inbound marketing strategy is all about pulling customers in and driving traffic to your website or products. Rather than using “disruptive” marketing techniques (like TV advertising), inbound marketing is about lead generation using people who have shown interest in your products, services, or brand as a whole.
Email marketing can be a good example of an inbound marketing strategy. If someone has subscribed to your mailing list, chances are they’re at least somewhat interested in what you have to say. This enables you to take a softer approach to your marketing, as these leads are already more likely to become sales.
Another inbound marketing strategy could be blog posts. People will only see blog posts relevant to their search terms and interests, meaning they’ve expressed a need that at least somewhat relates to what you’re selling.
4. Content Marketing Strategy
A content marketing strategy is likely to overlap with an inbound marketing strategy, but it is more specific. With content marketing strategies, you focus on content creation that will draw people in and build interest.
This is likely to cover blog posts and white papers and can even overlap with your social media marketing.
Effectively, any part of your marketing campaigns that require content will require an effective content marketing strategy.
5. Editorial Strategy
Taking an editorial approach is a particularly vital marketing strategy for advertising companies as it highlights the content formats, workflows, and channels you’ll be utilizing to hit your marketing goals.
It’s similar to the sort of marketing strategies you would expect to see in a news or media organization and can be essential for brand publishers or advertisers to keep their marketing efforts and ideas in focus.
6. Marketing Communications Strategy
Your marketing communications strategy should be primarily focused on your brand’s message and value proposition. It’s all about how you’re going to say what you need to say.
For example, is your tone of voice serious or humorous? Are you marketing yourself as an expert in your industry? What is the message you want to get across?
7. Digital Marketing Strategy
8. Public Relations Strategy
If you’re in business, you’ll probably know how complicated PR strategies can be. Not only does getting PR right ensure you keep your customers happy, but it’s also vital for protecting your brand image in the eyes of your stakeholders, the media, and even governmental bodies or other influential institutions.
Any large business should have a dedicated PR team in charge of the brand’s public image. In addition to protecting it, good PR can also offer invaluable word-of-mouth advertising.
9. SEO Strategy
SEO should form part of all the different marketing strategies. Still, you may find it beneficial to have some of your marketing efforts explicitly dedicated to SEO, as this is likely to be your primary source of lead generation.
SEO (or Search Engine Optimization) is pretty much what it says on the tin: the art of using keywords and phrases to boost your visibility when users search for relevant terms on the internet. Getting SEO right is arguably the best way to drive traffic to your website and should be front of mind in all your digital marketing and content marketing strategies.
Naturally, SEO goes beyond just keyword optimization and considers a plethora of other aspects to help you rise on those search engine results pages (SERPs). So, it’s a good idea to have at least one marketing team member dedicated to the latest SEO trends so you can rank #1 on Google.
LETS GET THE
CONVERSATION STARTED