vehicle wrap score card
A quick check to see how your wrap is performing. Your score is shown below
Same three answers for everything:
Yes / Somewhat / No.
✅ 20 questions • ~2 minutes
What Your Score Means
Jump to your range using the See your results button above.
0–20: Invisible or Confusing
Your wrap isn’t clearly communicating what you do.
Most people can’t read it fast, can’t remember it, and don’t know the next step.
This usually happens when the design is trying to do too much: small text, weak hierarchy, low contrast, or “cool” visuals that bury the message.
KEY ISSUES:
- Primary service is unclear at speed
- Name/URL/phone aren’t readable when it matters
- Brand feels inconsistent or untrustworthy
20-40: Seen, Not Understood
People notice the vehicle, but they don’t understand you quickly enough to act.
You’re paying for attention without getting conversion.
The wrap likely needs better message hierarchy and fewer competing elements.
KEY ISSUES:
- Some readability, but not instant clarity
- Branding and service message aren’t prioritized
- Looks “okay,” but doesn’t drive confident calls
40–60: Functional, But Leaving Money on the Table
The wrap does the basics, but it’s not optimized.
You’re likely missing calls because the message isn’t sharp enough at speed or the wrap doesn’t build enough trust.
This is where small changes create big ROI.
KEY ISSUES:
- Message mostly clear, but not instantly
- Trust cues and consistency need tightening
- CTA (phone/URL) could be stronger and simpler
60–80: Strong Performer
Your wrap is doing real work.
It communicates, looks professional, and has solid recall.
The main opportunity here is refinement:
clearer hierarchy, stronger CTA visibility, and consistent branding across web + vehicles to boost conversion.
KEY ISSUES:
- Readable and trustworthy
- Memorable enough to generate recognition
- Minor improvements can increase lead flow
80–100: Revenue Asset
This is what a wrap should be: clear, confident, memorable, and aligned with your brand.
You’re turning daily driving into a marketing channel.
At this level, improvements are about scaling: tracking, consistency across the fleet, and tightening the CTA to maximize measurable ROI.
KEY POINTS:
- Instant clarity + strong trust signals
- High recall and clean hierarchy
- Ready for fleet standardization and tracking